Lee Heiman is a music industry veteran and true entrepreneur with vast experience in all aspects of the industry.
Lee began as one of the first Artist Merchandisers to represent artists such as U2, Michael Jackson, and many other superstar national acts. He went on to manage the multi-platinum band Sugar Ray and The Alarm before expanding his experience to the world of music marketing. He has negotiated worldwide artist sponsorship and endorsement deals for Compaq, Frito-Lay, Mobil Oil and Pepsi. He has produced, developed and negotiated a wide array of innovative, proprietary and strategically targeted music/entertainment marketing programs for Fortune 500 companies/brands and is the co-founder of Track Marketing Group.
Lee’s segue into concert production followed with corporate branded concerts, all-day music festivals, and International jazz festivals, all falling under his leadership. Those events include, The Bermuda Jazz Festival, Global Gathering, Pepsi Smash, Ultra Music Festival, Bacardi B-Live, Billboard "Summer Beats" and the "first corporate sponsored festival", the Rolling Rock Town Fair. His understanding of concert production in its entirety – from booking artists off all genres, to production to corporate underwriting has made him a success as an executive producer and one who isrespected by the artists he works with as well as the communities where his shows are produced.
Lee was also the President/co-founder of Wantickets, Clubplanet and New Years.com, all e-commerce websites which Lee sold in 2010.
His current company, Track Marketing Group, provides Lee the setting for his passion – booking talent, producing concerts and promoting national brands through the power of music.