Session 2: 11:30aM
Building A Customer-Focused Marketing Strategy: Hosted by Lindsey Slaby
A hands-on workshop will offer tools to help you think about your marketing strategy. Learn tips from how large companies segment their customers and budgets to make sure their investment has maximum impact to drive awareness and purchase.
Lindsey Slaby, Founder of Sunday Dinner
Lindsey is a natural born connector. In her current role as founder of Sunday Dinner, she puts her expertise and relationships to work to help both brands and talent to navigate how to work best together in the new marketing landscape. Thanks to her positive, engaging energy and commitment
Session 4: 2:30PM
Kick the Tires of Your Idea: Hosted by Jim Babb
Any new business or growth initiative always starts out as an idea, but how do you know if your idea is worth the investment of time and money? Part and Sum will share and workshop approaches to quickly test your business or marketing idea with actual customers so that you can get real feedback, real fast. No more guessing.
Jim Babb, Director of Strategy at Part and Sum
Part and Sum is digitally native strategy firm. We bolt on to your team to uncover and action growth opportunities. Our partners call us for three things: Innovation + insights, on-going marketing strategy, and tactical execution. We're happy to call Sunset Park, Brooklyn home. Come by and say hi.